postheadericon What is SEO and why does it matter for my company?

SEO is the acronym for Search Engine Optimization, popularly known as website optimization. The goal of the technique is to put a site in the results pages of search engines, so that your company can be found by the target audience. After all, people will search for you on the internet need to find your company and its products or services with ease, since the internet is the biggest gateway for users to access your site.

What is SEO?

The SEO is a technique that brings together a series of actions, which follow the standards of the largest engine in the world. Thus, these actions are carried out by LinkHelpers Scottsdale SEO Company in order to optimize your website, making it more attractive to users and relevant to the search engines.

But you must be wondering, after all what does that mean? It means that SEO performs several actions that follow the rules of search engines, so that your company’s website has quality, offers a good browsing experience for the user, has relevant information, use the right keywords according to your segment so that the right people find your company, have an intuitive design, among others.

The Best – the Better

The more efficient your SEO techniques, the better your page placement on search engines and the more easily your target audience will find you. That way, the site optimization process makes your site, blog, and social network pages positioned on the first few pages of the search results, based on the keywords you’ve searched for. The optimization of sites brings together several actions, but you can highlight as main:

  • The production of quality content that provides the information that the user needs, clarifying doubts, etc.
  • Elaboration of keywords relevant to your market segment, according to the services and products offered by the company
  • Development of the site with good navigability, usability and a suitable and relevant language for search engines
  • Link building actions, which is the exchange of quality links with third parties
  • Managing social media to increase site relevance

Why Does SEO Matter To My Company?

Now that you know what SEO is, you must be asking yourself “why does it matter for my company to have an optimized website?”. With changes in society, consumers’ buying habits have also changed, according to research, 57% of users search for various websites on the internet before purchasing a product or service. Thus, it is clear that the internet has been gaining more space in people’s lives and, due to its facilities. Consumers have been researching more and more information before making a purchase or contracting a service.

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